Saturday, May 11, 2024

Make A Match

a closeup of Shelley
from a spread on the JCPenney
Spring and Summer 1974 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in many spreads throughout the JCPenney Spring and Summer 1974 catalog. 

Shelley in a spread for the JCPenney
Spring and Summer 1974 catalog

In the spread called "Make A Match," Shelley wore classic fashion pieces that featured the latest looks in textures and patterns, particularly pin-striped corded partners with a western flair. Shelley wore the Scoop-Neck Sweater Goes Sporty slipover rib-knit top (which had short sleeves) over the Front-Pleated Skirt (which had a button-trimmed waistband, button-and-tab closures, a back zipper and stitched-down pleats). She topped it off with The Classic Blazer (which had wide notched lapels, button-front closure and mock side-slashed pockets). She finished her look with the Bandana-Print Shoes (which had rope-wedge heels, sling-back straps and buckle trims). She accessorized her look with the Bandana-Print bucket hat. And Shelley looked stylish, fab and perfectly matched in her outfit.

closeups of Shelley
from a spread on the JCPenney
Spring and Summer 1974 catalog