Saturday, July 20, 2024

Absolutely, Undeniably Charlie

pics of Shelley
for Charlie perfume, 1980

Shelley was THE quintessential Charlie Girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful American lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. In 1980, she appeared in a newspaper ad for Charlie called "Absolutely, Undeniably Charlie!" It was a promo for Charlie's latest trio of color expressions for the eyes, cheeks, lips and nails. It was a collection of three different color-coordinated makeup sets for all the expressions of every woman - from quiet earth-tones, to exciting up-beat and off-beat colorings, to the violet colors of night flight. The ad also promoted the "Charlie Pack-Away-Pack," a pair of lightweight bags for the girl on the go - a petite cosmetics pack with a 4 oz. bottle of Charlie perfume inside and a super size pack to sling over the shoulder... both for only $10.00 with any $5.00 purchase from the Charlie Collection. And Shelley was her usual fabulous Charlie self in the ad.

Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1980