Saturday, July 6, 2024

Charlie Pack-Away-Pack

glamourous pics of Shelley
for Charlie perfume, 1979

Shelley was THE quintessential Charlie Girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful American lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. In 1980, she appeared in a newspaper ad for Charlie called "Break Away With Charlie... Experience Charlie's Three Mood Colors." It was a promo for Charlie's latest trio of color expressions for the eyes, cheeks, lips and nails. It was a collection of three different color-coordinated makeup sets for all the expressions of every woman - Casual Mellow Earth Tones for a laid-back feel, Sophisticated Upbeat Colorings for a smart feel, and Glamorous Heady Night-Inspired Shades for an evening feel. The ad also promoted the "Charlie Pack-Away-Pack," a pair of lightweight bags for the girl on the go - a petite cosmetics pack with a 4 oz. bottle of Charlie perfume inside and a super size pack to sling over the shoulder... both for only $10.00 with any $5.00 purchase from the Charlie Collection. And Shelley was her usual fabulous Charlie self in the ad, of course.

Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1980