a closeup of Shelley
from a spread on the Montgomery Ward
spring and summer 1968 catalog
Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in spreads throughout the Montgomery Ward spring and summer 1968 catalog.
Shelley in a spread
for the the Montgomery Ward
spring and summer 1968 catalog
In the spread called "Skimmy Plus! Sassy 3-Piece Sets in Avril Blend", she modeled a skimmy dress, bloomers and cap ensemble - perfect for the teens of the era. Her skimmy had a cowl neck and zipped up in the back. Her bloomers was elasticized at the waist and legs. Her cap was lined and elasticized at the back. It was a "razzle-dazzle" look that Shelley carried well.
