Saturday, July 20, 2024

Poster Bright

a closeup of Shelley
from a spread on the Montgomery Ward
spring and summer 1968 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in spreads throughout the Montgomery Ward spring and summer 1968 catalog.

Shelley in a spread
for the the Montgomery Ward
spring and summer 1968 catalog

In the spread called "Poster-bright Nylon Shells" and "Full-fashioned Acrylic Imports," she modeled the Mock Turtle-Neck Shell. It was a casual sleeveless top in bright navy with a mock turltle-neck and which with a band ended just around the hips. She wore it over a white pleated skirt. Matching earrings and her hair tied to one side finished her look. And Shelley looked poster-bright and ready for those casual summer activities and shindigs.