a closeup of Shelley
from a spread on the Montgomery Ward
spring and summer 1968 catalog
Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in spreads throughout the Montgomery Ward spring and summer 1968 catalog.
Shelley in a spread
for the the Montgomery Ward
spring and summer 1968 catalog
In the spread called "Nylon Tricot Nitethings for the Feminine You," she modeled the latest sleepwear in Cool Carefree Cotton Batiste. The ultra-feminine sleepwear came in a fabric printed with bouquets of spring flowers in a pastel palette and trimmed with crisp white eyelet. She wore the short version of the sleeping gown and topped it with the matching coat, which had a front button closing and could double as a duster. And Shelley looked oh-so-feminine in her stylish nitethingy.
