Shelley in a 1977 promo pic for Charlie perfume,
wearing the Charlie T-Shirt and Scarf promo items
Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1976, she was hand-picked to represent the Revlon Charlie brand, as she was the embodiment the brand's ideal – gorgeous, sexy and young. Makeup artist Rick Gillette recalls, "Shelley Hack was really the perfect girl for Charlie." By 1977, Charlie became the #1 fragrance in the world (the first American-made international bestseller); and Shelley THE Charlie Girl catapulted to icon. In 1977, she appeared in a newspaper ad for Charlie promoting "Charlie's Put-Ons." It was a promo that offered customers a chance to purchase the Charlie T-Shirt and Scarf combo (valued at $15) for just $6.00 with any $5.00 or more purchase from the Charlie collection. The light blue T-shirt came in sizes S-M-L and had the Charlie logo in deep blue printed on the left sleeve. The long scarf had blue, yellow and white stripes. Of course, Shelley looked fab in both of them.
an artwork of Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1977
