Saturday, February 14, 2026

Charlie's Scrub-A-Dub-Dub

Shelley in a promo pics for Charlie
perfume and cosmetics, 1976

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1977, she appeared in a newspaper ad for Charlie that promoted "Charlie's Scrub-A-Dub-Dub," a personal care set containing a special collection of six Charlie bath essentials that was a must for every Charlie enthusiast. It contained Charlie Body Silk Foam Bath, Charlie Body Silk Soap, Charlie Body Silk Lotion, Charlie Body Silk Perfumed Powder, Charlie Concentrated Perfume Spray, and a special Charlie Bath Mitt (one side is a soft washcloth, the other was a loofa massage sponge). It was available for just $8.00 for any $5.00 or more purchase from the Charlie/Chaz collection. And, of course, Shelley appeared in the ad, Charlie Girl gorgeous as always.

Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1977