Saturday, September 5, 2026

Check-Out Bag

Shelley in a promo pic for Charlie
perfume and cosmetics, 1976

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1977, an artwork of Shelley appeared in a newspaper ad promoting "Charlie's Check-Out Bag," a great way to check-out the Charlie collection. It contained Charlie More Moisture Moisturizer, Charlie Extra-Extra Shine Lipstick, Charlie Fragranced Bath Soap and Charlie Concentrated perfume Spray. Worth $21.50, it could be purchased for just $4.50 with any $5.00 or more purchase from the Charlie Collection. It was also a promo for the latest Charlie products - their skincare line, makeup line, shampoo and bath line as well as their fragrance line. And Shelley looked fab even in artwork.

an artwork of Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1977