Saturday, June 15, 2024

1977 Charlie Promo

pics of Shelley for Charlie
perfume and cosmetics, 1977

Shelley was THE Charlie perfume girl from 1976 to 1982. She was dubbed as THE quintessential Charlie Girl because she was the embodiment of the brand's ideal - gorgeous, sexy, young... as well as independent, confident and loving every minute of it. In 1977, she appeared in an ad for Charlie called "Charlie's Mirror Image," which was a promo for a regular-and-magnifying mirror (back-to-back on a flexible goose stand) valued at $23.50 for just $5.50 with any $5.00 purchase from the Charlie or Chaz collection. It was also a promo for the "Get A Charlie Clip!", a $14.50 Charlie Hair Cut, shampoo and blow dry for just $10.00. And it was also a promo for the "Charlie Has A Taste For Life" bonus, a gift certificate from Baskin-Robbins (for a $3.00 Charlie purchase or more) that entitled the bearer to a one Single Scoop Ice Cream Cone. Shelley appeared in the ad and was Charlie-Girl fabulous in it as always.

Shelley in a Charlie perfume ad, 1977