Saturday, June 8, 2024

Wardrobe Making Shells

a closeup of Shelley
from a spread on the Montgomery Ward
spring and summer 1967 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in spreads throughout the Montgomery Ward spring and summer 1967 catalog.

Shelley in a spread
for the the Montgomery Ward
spring and summer 1967 catalog

In the spread called "The Great Wardrobe Making Shells," Shelley wore a short-sleeved melon-colored the Fleece T-Top (a sweatshirt with raglan sleeves, cotton knit outside and cotton fleece inside, plus ribbed edges) over a pair of faded blue Denim Stretch Jeans (with a zipper fly front, and 2 front pockets). A pair of matching sneakers finished her look. She also wore the long-sleeved cranberry-colored version of the the Fleece T-Top over the wheat-colored version of the Denim Stretch Jeans. And Shelley looked fab in both of her wardrobe-making summer fashion combos.

a closeup of Shelley
from a spread on the Montgomery Ward
spring and summer 1967 catalog