Saturday, June 15, 2024

The Many Looks Of Blouses

a closeup of Shelley
from a spread on the Montgomery Ward
spring and summer 1967 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in spreads throughout the Montgomery Ward spring and summer 1967 catalog.

Shelley in a spread
for the the Montgomery Ward
spring and summer 1967 catalog

In the spread which featured the many looks of blouses, sleeveless as well as knitted versions, Shelley wore a blouse that kept its shape, that was wrinkle-resistant, and that packed small and unpacked smooth.  Her multicolored printed blouse had long sleeves, a flattering cowl neck, and a back zipper. She wore it over the white, fully-lined, proportioned-to-fit slim skirt that  had a side zipper and a button close. It had ample seams and an adjustable 2-inch hem. And Shelley looked fab in her blouse and skirt combo.

a pic of Shelley
from a spread on the Montgomery Ward
spring and summer 1967 catalog