Saturday, June 22, 2024

Knit Tops and Denim Shorts

a closeup of Shelley from a spread
on Sears Great Catalog Buys, June 1975

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Sears is an American chain of department stores founded in 1892. Aside from the big-book catalogs, they came out with tabloid-sized catalogs that featured items on sale. In June 17 of 1975, Shelley appeared on the pages of Sears Great Catalog Buys.

Shelley (with Colleen Corby)
appeared on a fashion spread 
for Sears Great Catalog Buys, June 1975

She appeared in the spread called "Knit Tops and Denim Shorts." In the spread, she wore a Rib-Knit Top with knit-in stripes in navy and white. It was a pullover-style top with a halter neckline and white edging. She wore it over a pair of white Cotton Denim Shorts. The boy-cut style shorts rode 2 inches below the waist, had 1 1/4-inch cuffs and had two front slash pockets. A thin woven red belt finished her look. It was of braided vinyl and had a gold-colored prong buckle and tip with an adjustable ratchet under the buckle. And Shelley looked cool and ready for those warm summer days.

a pic of Shelley from a spread
on Sears Great Catalog Buys, June 1975