Saturday, June 1, 2024

Surfside Mates

a closeup of Shelley
from a spread on the Montgomery Ward
spring and summer 1967 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in spreads throughout the Montgomery Ward spring and summer 1967 catalog.

Shelley in a spread
for the the Montgomery Ward
spring and summer 1967 catalog

In the spread called "All 'Ayes' On The Surfside Mates," Shelley wore a nautical style top with a couple of stretch duck pants. She wore the navy and white striped Low Slung Top (that zipped at the back and came with a matching plastic belt) over the Proportioned Pants (which was made from a blend of cotton duck and spandex, had detachable foot straps, and had a side zip with a hook flex closing). She wore the same top over the white and the navy versions of the pants. White sneakers finished both her looks. And Shelley looked fab, nautical and ready for those warm summer days, surfside.

pics of Shelley from a spread
on the the Montgomery Ward
spring and summer 1967 catalog