Saturday, August 24, 2024

Charlie's Body Language

Shelley in a promo pic
for Charlie Body Silk, 1977

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1977, she appeared in a newspaper ad for Charlie called "Charlie's Body Language." It was for a promo for Charlie Body Silk, Charlie's body lotion that had that familiar Charlie fragrance as it softened dry skin all over the body. The 8-ounce container came with its own convenient pump and was both handy and ready-to-use. Valued at $8, it was available for just $2.75 for any $4.00 or more purchase from the Charlie collection. And, of course, Shelley appeared in the ad, Charlie Girl gorgeous as always.

Shelley in a newspaper ad
for Charlie Body Silk, 1977