Sunday, August 11, 2024

The Soft Touch 1

a closeup of Shelley
from a spread on the JCPenney
Spring and Summer 1975 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in many spreads throughout the JCPenney Spring and Summer 1975 catalog.

Shelley in a spread for the JCPenney
Spring and Summer 1975 catalog

In the spread called "The Soft Touch," Shelley wore a romantically feminine outfit in the dressed-up knit look of flowing Qiana, which had the look and feel of the softest silk. She wore the 2-Piece Ankle-Length Dress made up of a bi-color top and a matching long skirt. The tunic-style top had a softly gathered neckline and short cap sleeves. It had a slipover styling, a button-and-loop front closure, and a ribbon style sash. The flared ankle-length skirt was elasticized at the waist. She finished her look with the Dressy Floral-Patterned Sandals. It had floral-brocaded rayon satin uppers, 3 1/2-inch platform heels, and adjustable ankle straps. With her hair up and softly pulled back, Shelley looked romantic, feminine and summer fabulous.

closeups of Shelley
from a spread on the JCPenney
Spring and Summer 1975 catalog