Saturday, August 17, 2024

The Soft Touch 2

a closeup of Shelley
from a spread on the JCPenney
Spring and Summer 1975 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in many spreads throughout the JCPenney Spring and Summer 1975 catalog.

Shelley in a spread for the JCPenney
Spring and Summer 1975 catalog

In the spread called "The Soft Touch," Shelley wore an elegantly casual outfit made up of a casual shirt top and a jacket and pants ensemble. Shelley wore the paisley-printed (multi-color print on gold background) Elegantly Casual Soft Shirt in fluid knit of Qiana nylon. It had a button-front styling, wide pointed collar, long sleeves with button cuffs, a top center band, and a straight bottom hem. She wore it over a pair of white Elegantly Casual Classic Flare-Leg Pants (in 85 percent Qiana and 15 percent polyester). It had a top-stitched waistband, a fly-front zipper, an extended tab-and-button closure, and an elasticized back waist for a smooth fit. She topped them off with the white Elegantly Casual Tailored Jacket (in 85 percent Qiana and 15 percent polyester). It was a fashionable shirt-jacket with front and back yoke seaming, button-front closure, mock button hole-style pockets, and long sleeves with adjustable turn-back cuffs. She finished her look with the white Sling-back Sandals. With her hair clipped back and softly falling down her neck, Shelley looked casual, soft and summer fabulous.

a closeup of Shelley
from a spread on the JCPenney
Spring and Summer 1975 catalog