Thursday, December 31, 2009

Paparazzi

This is Shelley attending the Academy Awards or Emmy Awards back in 1980. I love the way she's put together here. The gown, the straps, the slits, the earrings, the bracelet, the hair, love it. Truly Charlie's most glam Angel.

Shelley at an event in the 90s with her husband, director Harry Winer.

Tuesday, December 29, 2009

HAPPY NEW YEAR TO ALL!!!


Happy New Year!
Shelley Hack in the 1975 Christmas issue of Montgomery Ward

Sunday, December 27, 2009

Seventeen

I love this picture of Shelley Hack.
It appeared on the pages of Seventeen Magazine
on February 1971.

Saturday, December 26, 2009

Portrait

Shelley Hack portrait, 1974

Thursday, December 24, 2009

Wednesday, December 23, 2009

Merry Christmas!

Shelley on the pages of Seventeen Magazine, December 1970

Shelley on the pages of Vogue Magazine, December 1972
with Halston, Angelica Houston and Pat Cleaveland

Shelley on the cover of Woman's Day, November 1979

Shelley on the cover of Katerina, December 1979

Monday, December 21, 2009

Newspaper Pic

a newspaper clipping

Sunday, December 20, 2009

Shelley in '71

McCall's

Dawn

101 Sweaters

Tuesday, December 15, 2009

Mod Lashes

Mod Lashes ad from 1972

Sunday, December 13, 2009

Merry Christmas!

Shelley Hack on the cover of the December issue
of Los Angeles magazine in 1979

Complete Biography

for Shelley Hack's complete UPDATED Biography go to:
Complete UPDATED Biography 

Shelley 1974

L&K ad

Vogue June, 1974, with Beverly Johnson

Mademoiselle January, 1974

Thursday, December 10, 2009

Shelley and Christmas Sears

Shelley in the Sears Christmas Wishbook of 1972

Christmas 1979 2

Also from the December 1979 issue of Los Angeles magazine

Wednesday, December 9, 2009

THE SIGNIFICANCE OF CHARLIE

There’s a fragrance that’s here today
And they call it…CHARLIE
A different fragrance that thinks your way
And they call it…CHARLIE
Kinda young, kinda now…CHARLIE
Kinda free, kinda WOW… CHARLIE
Kinda fragrance that ‘s gonna stay
And it’s here now…CHARLIE



So the jingle went, of one of the most successful advertising campaigns of all time, the Revlon Charlie advertising campaign of the 1970s.

In the spotlight was Shelley Hack, the Charlie Girl. Although other girls came before her, it was Shelley’s commercial that sparked the imagination of many. Because of her, everybody wanted to be a Charlie Girl, even the young Oprah Winfrey.

The commercial began with her arriving in a New York club on her own, in her own car, a fabulous vintage car. She parked, sprayed on the fragrance and went on to enter the club, throwing her hat to the doorman who obviously knew her. She signed her name, Charlie, at the door and walked in. As she walked through the room, she was greeted by everyone she passed and was regarded as the most fabulous person in the room. She then sat and conversed with her friend. Then the commercial ended.

It was such a simple commercial, but such an impactful commercial.

 
The commercial was first aired in the mid-70s during which the women’s liberation movement was gaining ground. Women were changing. Gender roles were evolving.

At the time, it was perceived that, ideally, women needed men to gain any kind of fulfillment in life. The only roles that women were supposed to aspire to involved men. She needed to attract a man. She needed to marry a man. She needed to have children with a man. She needed to take care of her children with this man. She needed to be all these to become fulfilled.

Consequently, in advertising, women were portrayed in such a way that this “ideal” was realized. Commercials catering to women portrayed women as girlfriends, housewives, secretaries, nurses, grandmothers, etc. Women were always in roles where they were subordinates to men.


In the fragrance world, the message was that women needed the product in order to attract the man of her dreams. And this is where the Revlon Charlie ad campaign differed and stood out from the rest.

The Revlon Charlie commercial portrayed women as independent.

The norm of the time dictated that an escort was to accompany a woman when she went out at night. But the Charlie Girl was out on her own and driving her own car at that (and her car was fab). When she arrived at the club, the doorman knew her. Everybody knew her. She had been at this club before and she was celebrated by all. This was her lifestyle. This was her fabulous independent lifestyle. This was the Charlie Girl’s fabulous independent lifestyle. This was the true message of the commercial, that a woman could be independent and fabulous and happy about it.

This was the reason why this advertising campaign was so groundbreaking. The revolutionary idea of an independent woman was, in part, sown when this commercial debuted (and further ingrained with the consequent slew of Charlie perfume print ads.)


And at the center of the campaign was the woman who would become a Supermodel, Shelley Hack. The way she portrayed the Charlie Girl was a big key in the success of the campaign. Shelley was vibrant and a breath of fresh air. She was beautiful, almost androgynously so, something the campaign took full advantage of. She had this air of elegance and complete confidence, yet she seemed so approachable. But most importantly, she had that smile that said it all. It said, “Yes, I’m independent, fabulous, happy and I have it all.”

Check out the commercial at
Revlon "Charlie" Ad with Shelley Hack & Bobby Short 1970s
https://www.youtube.com/watch?v=9Sn8H42FZcI
(highlight the link, right click
and choose "Open Link in New Tab" option)
thanks to fabtv for posting

Shelley in a 1976 print ad for Charlie perfume and product line

Tuesday, December 8, 2009

Christmas 1979

Los Angeles Magazine, December 1979

Monday, December 7, 2009

Christmas Shelley

Shelley in a spread for Seventeen magazine December 1964.

Merry Christmas, World

Shelley's glamorous Charlie perfume ads for the Christmas season
circa 1978 and 79, 1980 and 1981.

Tuesday, December 1, 2009

The Clip


The Shelley Hack picture set where she's in the blue outfit
she wore in the epilogue scene of Fallen Angel.
She's also wearing a clip in her hair.
By the way, I think the blouse is see-thru.

Monday, November 30, 2009

Kicks

Kicks
aka Destination Alcatraz
[TV movie]
(Mar 11, 1985)
Drama/Thriller
Directed by William Wiard
Written by David Levinson

Cast:
Anthony Geary Martin Cheevers
Shelley Hack Maggie Pierson
Tom Mason Caleb
Ian Abercrombie Barnes
Susan Ruttan Rosemary
James Avery Stanley
Larry Cedar


Saturday, November 21, 2009

Young and Innocent

Shelley in 1965 and 1966

Ad Pairs

1967 and 1968 for Noxzema

1977 and 1978 for Aris

1978 for Bobbie Brooks

Friday, November 20, 2009

Shelley in 1975



Shelley Hack in Sears 1975

Monday, November 16, 2009

Shelley Covers 1967

Brides

Simplicity

Bride & Home

Seventeen Dating Guide

Saturday, November 14, 2009

Shelley and Sears

Shelley on the Spring Summer issue of Sears in 1970.

Wednesday, November 11, 2009

Shelley in '69

Shelley in the middle

Shelley in pink

Shelley and Susan Dey