Ford Models Inc. founder Eileen Ford, deemed the First Lady of Modeling, pioneered the model search contest/pageant via Face of the '80s (later renamed Supermodel of the World.) The first of which was held in 1980. From 1980 onwards, many young women were invited to join Ford's search for the next modeling superstar. Ford Models Inc. had represented many of the Supermodels since the 1950s; and Cheryl Tiegs, Lauren Hutton, Karen Graham and Shelley Hack (the Supermodels of the '70s) were mentioned in Face of the '80s entry forms (which appeared in magazines) to entice hopefuls to join.
Ford Supermodels
top, Cheryl Tiegs and Lauren Hutton
below, Karen Graham and Shelley Hack
below, Karen Graham and Shelley Hack
