Sunday, May 29, 2016

THE Charlie Girl

Shelley in a 1978 promo pic
for Revlon Charlie Body Silk After Bath Lotion

Shelley first became famous when she started endorsing Revlon's Charlie perfume in 1976. She appeared in a Charlie commercial that instantly became a phenomenal hit. Her sexy, independent and fabulous interpretation of THE Charlie Girl captured the imagination of the whole world and has since become an icon in itself. Why? Because many women as well as young girls (and men too) around the world wanted to become a Charlie Girl. She inspired many to go on and be sexy and independent and be fabulous while doing it. Unforgettable.

a closeup of Shelley from a 1978 promo pic
for Revlon Charlie Body Silk After Bath Lotion

Recently, the site Bitch Media featured the book We Were Feminists Once: From Riot Grrrl to CoverGirl©, the Buying and Selling of a Political Movement by Andi Zeisler (cofounder and editorial/creative director of Bitch Media) in a post entitled "Empowertise Me!". The post featured an except from the book which was about feminism being used to drive advertising as well as marketing campaigns; and it mentioned Shelley's Charlie Girl image. Read it and see if you agree with Andi's point of view at:

Empowertise Me!
(highlight the link, right click
and choose "Open Link in New Tab" option)