Saturday, August 25, 2018

THE Charlie Girl

a closeup of Shelley from a 1982 Charlie perfume ad

Shelley was THE quintessential Charlie girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. Although there were a slew of other Charlie models before her, it was Shelley's image that catapulted the brand to iconic status. Everybody in the world wanted to be a Charlie Girl because of Shelley. Her portrayal of the confident, fabulous and independent woman who is unapologetic and happy about that fact captured the imagination of many worldwide and made Charlie one of the best-selling brands in history.

Shelley in a Charlie perfume ad circa 1982