Monday, August 30, 2021

New Natural

a closeup of Shelley from a 1972 Miss Clairol ad

Shelley appeared in many ads during the '60s and '70s; one of them was Miss Clairol. Clairol was introducing their New Natural Wear Miss Clairol shampoo-in hair color in 1972, and Shelley was the main model in their ads. Her effortless style, effervescent smile and wholesome sexiness made her the perfect choice and the Miss Clairol ad unforgettable.

a closeup of Shelley from a 1972 Miss Clairol ad

Shelley appeared in the Miss Clairol New Natural Wear ad campaign. It featured Clairol's new shampoo-in hair color that was "improved to keep that wonderfully natural, soft look, week after week, after week." The package included a "rich conditioning base, so sudsy it needs no after shampoo." And according to Shelley, "Even after 3 weeks, when I catch myself in the mirror, I like what I see." We do, too.

Shelley in an ad spread for Miss Clairol, 1972