Shelley in a Charlie perfume ad pic, 1977
Shelley was THE quintessential Charlie Girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. Although there were a slew of other Charlie models before her, it was Shelley's image that catapulted the brand to iconic status. Everybody in the world wanted to be a Charlie Girl because of Shelley. Her portrayal of the confident, fabulous and independent woman who was unapologetic and happy about that fact captured the imagination of many worldwide and made Charlie one of the best-selling brands in history.
Shelley in a Charlie perfume ad pic, 1977
In 1977, she posed for pics carrying in her hand the brand's giveaway for the season, Charlie's Picnic Bag - a bag that could be used for those fun and fabulous outdoor activities or to even store your Charlie makeup and fragrances. It was offered for only $5.50 for any $5.00 purchase or more from Revlon's Charlie/Chaz collection. Revlon Charlie was one of the most popular brands in the world and Shelley was the brand's image model and ambassador.
a newspaper ad for Charlie's Picnic Bag, 1977
