a sexy promo pic of Shelley
for Charlie perfume and cosmetics, 1978
Much appreciation to Rick Gillette for posting
Shelley first became famous in the 1970s as THE Charlie Girl in those fabulous Charlie perfume ads and commercials. In 1976, she was hand-picked to represent the Revlon Charlie brand, as she was the embodiment the brand's ideal – gorgeous, sexy and young. Renowned hair stylist and makeup artist Rick Gillette recalls, "Shelley Hack was really the perfect girl for Charlie. I remember when Revlon creative director David Leddick had Steen Svensson shoot the first presentation with her that got her the contract." They shot a commercial with her and when it debuted, it was an immediate and immense hit. By 1977, Charlie became the #1 fragrance in the world (the first American-made international bestseller) and Revlon sales figures passed the $1 billion mark. And Shelley THE Charlie Girl catapulted to icon.
Shelley in a promo pic
used in a Charlie perfume ad
that included the Charlie collection, 1978
