Shelley was The Charlie Girl from 1976 to 1982; and she appeared on countless ads and promotional items for the Revlon brand. She catapulted the brand (as well as herself) to iconic status. Shelley's gorgeous, sexy and young (not to mention confident and independent) image was an inspiration to many women worldwide. In 1978, she appeared in a newspaper ad for Charlie that had the tagline "Take A Bath With The Gorgeous Sexy Young Fragrance of Charlie by Revlon." It was an ad promoting Charlie's "for the bath" product line as well as "after bath" product line. "For the bath," there was Charlie Bath Soap, Charlie Body Silk, Charlie Dusting Powder, and Charlie Cologne. For "after bath," there was Charlie Cologne, Charlie Cologne Concentrate, and Charlie Spray Cologne (in various sizes). And Shelley was absolutely gorgeous in the ad.