Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. She was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. In 1976, an artwork of Shelley appeared in a newspaper ad for Charlie called "The Dividend That Goes Your Way... Charlie's Stow-It-All." It was a promo that offered a $26.00 value dividend from Charlie at only $6.00 for every $5.00 purchase or more from the Charlie collection by Revlon. The dividend included Charlie More Moisture Moisturizer, Charlie Fresh New Makeup, Charlie Fresh Fresh Eyecolor in Silverfrost Plum, and Charlie Concentrated Perfume Spray - all packed into a stylish dark-blue corduroy tote that could be taken anywhere. The ad included a checklist of all the products available from the Charlie collection for customers who wanted their transactions and purchases done via postal mail. And whether in pictures or in artwork, Charlie Girl Shelley was always Charlie-Girl gorgeous.
