Saturday, December 15, 2012

A Charlie FOREVER Commercial?

Wouldn't it be great if a more mature Shelley Hack returned to modeling? I said that last week, but if she really did, wouldn't a Charlie perfume ad be the perfect vehicle for her return? Or better yet, a Charlie perfume commercial?


A bogus Charlie perfume ad
for the bogus variant Charlie FOREVER
based on our bogus Charlie FOREVER commercial

I again had a lot of time on my hands and thought a lot about this. How would it go? What would happen in the commercial? How about the commercial jingle? Well, this is what I came up with.


A storyboard for our bogus Charlie perfume commercial
featuring the bogus variant Charlie FOREVER

Setting: A sidewalk cafe in New York City. It's a wonderful bright afternoon.

How it goes: A stylish young working girl is having coffee at a New York City sidewalk cafe. She puts her coffee down, reaches into her bag and takes out a bottle of Charlie (original scent) perfume. As she is about to spray herself, she suddenly stops because of a distraction. At a the next table, the figure of an über-stylish woman comes into view. The figure (face not showing) reaches into her über-stylish bag, takes out a bottle of Charlie FOREVER perfume and sprays it on (as this is happening a male V.O. is saying: "You still are... You’re still her... You’re still...") As the mist from the Charlie FOREVER atomiser disperses, at the next table, the stylish young working girl is in astonished delight as she whiffs in this new scent. Cut to the face of the über-stylish woman. It's Shelley Hack and she smiles at the stylish young girl. Shelley puts her bottle of Charlie FOREVER down on the table, turns around and walks away. Cut to the stylish young girl who is shocked but delighted. She immediately stands up and walks towards the bottle of Charlie FOREVER that has been left on the next table. Cut to the stylish young girl's hand picking up the Charlie FOREVER bottle (a woman V.O. sings: "Charlie") while Shelley Hack, at a distance, is walking away with her familiar smile and Charlie perfume stride. The focus then shifts to 'Shelley Hack and her Charlie stride' which then fades into a picture of the Charlie FOREVER bottle and a male V.O. says: "Charlie... FOREVER." 

Reaction: Oh, if it were just true. Oh, well...