Shelley in a Charlie perfume ad
which was an entry form
to The World Belongs To Charlie Competition, 1978
Shelley appeared in the ad/entry form for The World Belongs To Charlie Competition which was held on July of 1978 in the UK. Charlie girls were globe-trotting girls, so the first prize was a trip to New York for two and £500 worth of Fiorucci fashions.
By 1978, the Charlie brand had expanded to makeup and skincare products. Aside from perfume, Charlie lipsticks, eye color, mascara, foundation and blush became available. Cleansing lotions, skin tonics and moisturizers became available as well.
Also by 1978, Shelley had roamed the world as THE ultimate Charlie girl. Charlie had become a household name and Shelley's face and long-legged stride were synonymous to the brand.
