a coupon (part of a Charlie perfume ad)
from the Dutch mag Story, May 1980
from the Dutch mag Story, May 1980
Shelley was the quintessential Charlie Girl. She was the epitome of the brand's perfect woman - gorgeous, sexy, young, as well as independent, confident and free. A promotional campaign was created in 1980 loyal customers and interested consumers. Revlon Charlie coupons were printed in magazines. It gave buyers a huge discount when presenting the coupon upon purchase. The box used in the promo had Shelley's image on it and the tagline "Charlie Makes You A Star!". And Shelley definitely was a Revlon Charlie and Charlie's Angel star then.
Shelley appeared on the Charlie perfume box itself in 1980
in the promo box with the tagline "Charlie Makes You a Star!"
in the promo box with the tagline "Charlie Makes You a Star!"
