Sunday, November 12, 2017

Charlie in 1980

Shelley in a 1980 Charlie perfume commercial
Check it out (it's the 3rd commercial) at:
April 14, 1980 commercials
https://www.youtube.com/watch?v=qG6ygy52KPM
(highlight the link, right click
and choose "Open Link in New Tab" option)

Shelley was THE Charlie Girl from 1976 to 1982. She was the quintessential image of the Revlon brand - gorgeous, sexy and young. She appeared in many print ads for the brand, as well as commercials. In 1980, she appeared in yet another version.

screen captures of Shelley
from a 1980 Charlie perfume commercial

In 1980, Shelley was at the height of her popularity. She had been known all over the world as THE Charlie Girl in the past years; but in 1979, she became a bona fide superstar due to her casting in the mega hit TV series Charlie's Angels. She came in as Tiffany Welles, daughter of a Boston police chief who happened to be a friend of Charlie, taking over the slot Sabrina Duncan (Kate Jackson) vacated that year.

more screen captures of Shelley
from a 1980 Charlie perfume commercial

Shelley was busy as a bee at the time. Not only was she filming scenes for Charlie's Angels, she was doing commercials and print ads for Charlie perfume as well. She divided her time between Los Angeles and New York. But she was a trooper; and she wasn't fazed by challenges. On her junior year at Smith College, she was able to convince the dean to give her credit for an archaeology course she wanted to take at the University of Sydney in Australia. She was able to finish schooling whilst modeling on the side. She was willing to go the extra mile to achieve what she wanted to achieve.

more screen captures of Shelley
from a 1980 Charlie perfume commercial

Many versions of the Charlie perfume commercials came out during Shelley's tenure as the brand's image model. One 1980 version had her coming out of a building in a fabulous pantsuit, spreading good feelings (and Charlie perfume) to everyone she passed by on her way to meet a man who had certainly captured her heart. A choir was singing the jingle, and the man she went to meet was no other than male Supermodel Matt Collins (who appeared in another Charlie perfume commercial - the one with  Mel Tormé). Shelley was beyond breathtaking.

more screen captures of Shelley
from a 1980 Charlie perfume commercial