Sunday, October 27, 2019

The Blue Box Bonus

Shelley in a newspaper ad for Charlie perfume, 1979

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1979, she appeared in a newspaper ad for Charlie called "Charlie Offers The Blue Box Bonus." It was a promo that offered customers a chance to purchase The Blue Box Bonus for only $3.50 for any $5.00 or more purchase of Charlie cosmetics or fragrances. The Blue Box Bonus contained Charlie Lipstick in bright plum, 60 ml. of Pure Moisturizer and Fresh Eye Shadow Creme in lustre blue. The offer was good while quantities lasted.

Shelley in a promo pic for Charlie perfume, 1978