Sunday, October 13, 2019

Make Your Own Statement

a closeup of Shelley from an ad for Utah Tailoring Mills, 1978

Shelley appeared in an ad for Utah Tailoring in 1978 with the tagline "How to Make Your Own Fashion Statement." Utah Tailoring Mills was a company that made custom-fitted fashions for their clients. Representatives would meet with clients, show them samples and take their measurements; so each piece was individually-fitted to each client's specific size. It was "The Individualist's Approach to Fashion". The average price for one dress ranged from $400 to $500 in the 1970s.

Shelley in a 1978 ad for Utah Tailoring Mills