a closeup of Shelley from a 1970 ad for Tampax
for the whole ad check out:
Shelley appeared in an ad for Tampax tampons in the early 1970s. The ad showed Shelley in various sporting activities (surfing, camping, horseback riding) and in a very girly activity (putting on makeup). It showed consumers that with Tampax, girls could still lead an active lifestyle.
a closeup of Shelley from a 1970 sidebar ad for Tampax
Shelley appeared in sidebar ads for Tampax in 1970 as well. One of them had the tag line "Who's the Fairest One of All?" and featured Shelley putting on makeup, getting ready to go out and see the world. She was the embodiment of the modern girl - self-confident, a good conversationalist, and she knows what's right for her. And of course, she used Tampax. And Shelley was adorable in the ad.
another closeup of Shelley from a 1970 sidebar ad for Tampax
Shelley appeared in other sidebar versions of her Tampax ad. One had the tagline "Surf's Up. Sun's Out." Another had "Any Day Can Be a 'Fun Day'." And Still another had "A Tip For the Camping Trip." In all of them, Shelley was sensational.
Shelley in a sidebar ad for Tampax, 1970
