Saturday, November 7, 2020

Charlie Girl Gorgeous

closeup of Shelley in a 1982 version
of the Charlie perfume ad
 
Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand commercials from 1976 to 1982. Charlie was one of the first mega-successful lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. Although there were a slew of other Charlie models before her, it was Shelley's image that catapulted the brand to iconic status. Everybody in the world wanted to be a Charlie Girl because of Shelley. Her portrayal of the confident, fabulous and independent woman who is unapologetic and happy about that fact captured the imagination of many worldwide and made Charlie one of the best-selling brands in perfume history.
 
Shelley in a 1982 version of the Charlie perfume ad