Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1982, she appeared in a newspaper ad for Charlie called the "Charlie Express Sweepstakes" which was a promo tie-up with American Express. All anyone had to do was fill out an entry form at any Charlie counter to get a chance to win a fabulous 15-day trip for two to a faraway place of their choice along with "Mad Money" for their whims and fantasies. Twenty-two additional prizes including a getaway weekend for 2 to any US continental city, transportation and much more were also part of the sweepstakes. The promo also offered customers a chance to purchase the "Charlie Steamer Trunk," which included six shadows, two blushes, two lipsticks, two lipglosses, one double-tip eye-shadow applicator and one split of Charlie cologne in a 6 oz. champagne bottle... for only $10.00 with any $5.00 Charlie purchase. And Shelley was gorgeous in the fabulous ad.
