Shelley in a newspaper
advertising supplement/business reply card
for Charlie perfume and the Charlie Collection, 1976
Shelley first became famous in the 1970s as THE Charlie Girl. In 1976, she was hand-picked to represent the Revlon Charlie brand, as she was the embodiment the brand's ideal – gorgeous, sexy and young. Makeup artist Rick Gillette recalls, "Shelley Hack was really the perfect girl for Charlie. I remember when Revlon creative director David Leddick had Steen Svensson shoot the first presentation with her that got her the contract." They shot a commercial with her and when it debuted, it was an immediate and immense hit. By 1977, Charlie became the #1 fragrance in the world (the first American-made international bestseller) and Revlon sales figures passed the $1 billion mark. Shelley THE Charlie Girl had catapulted to icon.
Shelley in a newspaper
advertising supplement/business reply card
for Charlie perfume and the Charlie Collection, 1976
Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1976, she appeared in a newspaper ad for Charlie that offered "Charlie's Body-and-Soul Set" as a dividend. It was a promo that offered customers a chance to purchase the Revlon Charlie Body-and-Soul Set (which contained Charlie perfume and various Charlie skincare products which cost $19.75) for only $4.75 for any purchase of $5.00 or more from the Charlie Collection. The advertising supplement included a business reply card with a checklist of Charlie Collection beauty products (as well as Chaz cologne and aftershave) that anyone could order and have mailed right to their own home. And Shelley, of course, appeared in the newspaper advertising supplement and business reply card for this promo, gorgeous as ever.
pics of Shelley from a newspaper
advertising supplement/business reply card
for Charlie perfume and the Charlie Collection, 1976
