gorgeous Shelley in a promo pic
for Charlie perfume, 1979
Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand around the world. In 1980, she appeared in a German-language ad that presented and promoted the New Super Hit Colors of the Year from the Charlie Collection - Jazzy Lilac, Bongo Berry, Punk Pink, Boogie Woogie Blue, Rose Sonata, Be Bop Grape, Rock 'N Roll Red, Fantasia Plum and Keyboard Curry. Included in the ad was The Charlie Hit Parade Competition, a promo that was a tie-up between the Charlie Collection and the Charlie Hit Parade musical album. The grand prize was an all-expense paid trip for two to Luxembourg. Bottles of The Top-Hit by Charlie, a giant size version of Charlie Eau de Cologne, were also being given away as prizes. Of course, Shelley appeared in the ad, Charlie Girl gorgeous as always. (Check out the French-language version of the Charlie Hit Parade promo ad at: Setting the Tone)
Shelley in a German-language ad promoting
Charlie perfume and the Charlie Collection
as well as the Charlie Hit Parade musical album, 1980
The German text in the ad translates as follows:
CHARLIE HIT PARADE
Charlie presents:
The New Hit Colors of the Year!
There's a melody to them! And they're all here!
The Top-Colors for the young, bold, confident and carefree Charlie girls.
The delightful Melodic-Color Hits for disco-dancing,
sporting activities and even work.
Now available at every Charlie counter!
Great prizes in the big Charlie Hit Parade Competition:
Choose your Charlie Color Hit!
On each entry form, you will find the complete
Charlie Hit Parade musical selection
with each song corresponding to a Melodic-Color Hit.
You just have to pick your favorite,
cross it out, and you're all set to take part in the big competition.
Grand Prize:
A Weekend Trip to Luxembourg (for two people)
Of course, first-class hotel accommodations
and everything else is included.
More Prizes:
Bottles of The Top-Hit by Charlie,
a very special giant size Charlie Eau de Cologne.
Entry forms are now available at every Charlie counter.
Or order them directly from:
Charlie GmbH, Mundelheimer Weg 34. 4000 Dusseldorf 30.
Submission date is October 15, 1980.
