Saturday, June 17, 2023

You're Casual

a closeup of Shelley from a spread
for Simplicity Home Catalog Summer 1974

Shelley appeared on many spreads and catalogs for Simplicity. The Simplicity Pattern Company is the leading manufacturer of sewing patterns and sewing pattern guides which are distributed throughout the world. They have been manufacturing sewing patterns since 1927 and have allowed fashionistas on a budget and sewing aficionados to create clothes in a reliable manner. Aside from patterns and pattern guides, they've come out with pamphlets, books, booklets, magazines and pattern packages.

Shelley in a spread
for Simplicity Home Catalog Summer 1974

Shelley appeared on several spreads for the Simplicity Home Catalog Summer 1974 issue. She appeared on the spread called "You're Casual" which featured trendsetting dresses that were new on the scene for summer '74 - dresses for everyone and every time of day. Shelley wore pattern no. 6388, a short dress that came with an unlined bolero jacket. The dress had a flared skirt stitched to a gathered bodice, a back zipper, "sweetheart" type neckline with a contrasting band that extended to the back and contrasting shoulder straps that crossed at the back. The bolero jacket had short set-in sleeves that gathered to the armholes and contrasting sleeve and jacket bands. Matching earrings, a bracelet and a flower pinned to the chest finished her look. And Shelley looked chic and casual in her fab summer dress.

a pic of Shelley from a spread
for Simplicity Home Catalog Summer 1974