Shelley in a promo pics
for Charlie perfume, 1979
Shelley was THE quintessential Charlie girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful American lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. Although there were a slew of other Charlie models before her, it was Shelley's image that catapulted the brand to iconic status. Everybody in the world wanted to be a Charlie Girl because of Shelley. Her portrayal of the confident, fabulous and independent woman (who was unapologetic and happy about that fact) captured the imagination of many worldwide and made Charlie one of the best-selling brands in history.
Shelley in a newspaper ad
for Charlie cosmetics, 1980
In 1980, she appeared in a newspaper ad for Charlie called "Thrice As Nice." It was a promo for Charlie's latest trio of color expressions for the eyes, cheeks, lips and nails. It was a collection of three different color-coordinated makeup sets for all the expressions of every woman. Quiet and mellow earthtones for a casual feel. Sophisticated up-beat and off-beat colorings for a smart feel. A heady night-inspired violet color palette for a glamorous feel. The ad also promoted the "Lightweight Pack-Away-Packs," a pair of lightweight bags for the girl on the go - a petite cosmetics pack with a 4 oz. bottle of Charlie perfume inside and a grand-sized bag to sling over the shoulder... both for only $10.00 for any $5.00 purchase from the Charlie Collection. And Shelley was her usual fabulous Charlie self in the ad, of course.
Shelley in a promo pics
for Charlie perfume, 1979
