Saturday, June 21, 2025

Bridal Beauty

closeups of Shelley
from a couple of print ads
for Caresse, 1973

Shelley appeared many ads during her modeling days. One of them was for Caresse. Caresse or the Caresse Shop was bridal salon chain that catered to the needs of every bride... from gowns to accessories to thoughtful and kind advice. Their shops were located in various parts of the US. Their advertisements as well as brochure-type advertisements appeared in many of the most popular bridal magazines like Modern Bride. In the 1973 February/March issue of Modern Bride, Shelley was featured in a brochure-type ad for Caresse. She modeled two looks. One of which was a peach-colored bridesmaid's gown complete with matching peach-colored footwear and veil. Another was a white bridal gown complete with white footwear, veil and tiara, and a floral satin choker. In both looks, Shelley was absolutely beautiful indeed.

Shelley in an ad for Caresse, 1973

Shelley in an ad for Caresse, 1973

Light And A Delight

a closeup of Shelley from a promo pic
for Bridesmaids, 1989

In 1989, Shelley appeared in the telefilm Bridesmaids along with Sela Ward, Brooke Adams and Stephanie Faracy. It was about a group of childhood friends who reunite at their childhood town to attend the wedding of a fifth friend. As they prepare for the ceremony, they rediscover their friendship, reveal their secrets and help each other find peace and happiness. The film is light and is a delight to watch. The main cast worked well together and got great support from Audra Lindley and Jack Coleman. It was first aired on February 21, 1989; and the telefilm  later became a staple on cable TV in the 1990s. It's been released on VHS format in the US and other parts of the world. It's a very pleasant watch and is highly recommended.

Shelley with Stephanie Faracy,
Brooke Adams and Sela Ward
in a promo pic for Bridesmaids, 1989

Designer Caftan

a closeup of Shelley
from an ad for Garfinckel's, 1972

In the 1970s, after finishing her schooling, Shelley signed on full-time at her modeling agency, Ford Models Inc., and became one of the highest-paid Supermodels of the era. She appeared in countless fashion spreads and ads for the best-selling magazines around the world such as Vogue, Harper's Bazaar, Glamour, Elle and Mademoiselle. In 1972, she appeared in an ad for Garfinckel's, a department store chain that catered to wealthy and high-end customers. In the ad, she wore a caftan by Oscar de la Renta. Dubbed a "Fantasy a la Oscar de la Renta," the outfit was described as "flower trellised on a caftan of French satin ribboned chiffon." And it retailed at $495.00 (which would be $3,676.00 in 2025). She finished her outfit off with chunky-heeled pumps with bridge straps. And Shelley looked high-end, breezy, and uber-glamorous in her designer caftan.

Shelley wearing Oscar de la Renta
in an ad for Garfinckel's, 1972

Her Angel Year

 

Shelley at the at the Beverly Wilshire Hotel
in Beverly Hills, California, Feb 1980

In February of 1980, it was reported that during the Charlie's Angels Valentine's Day Party at the Beverly Wilshire Hotel in Beverly Hills, California, cards were handed out to Jaclyn Smith, Cheryl Ladd and David Doyle, inviting them to the fifth season of the TV series. And it was also reported that Shelley didn't get one; and the news quickly spread.

Shelley at the at the Beverly Wilshire Hotel
in Beverly Hills, California, Feb 1980

But the truth is Shelley wasn't fired. She signed a one-year contract with the show which had a three or five-year option. According to Glamour magazine in May of 1980, "Shelley isn't being fired", the producers of the show said, "Actually, Shelley must decide whether she wants to continue with the show." It was probably why she didn't get one. But then according that same Glamour article, Shelley said, "I'm not sure whether my option is being picked up for the next season." Well, as everyone knows, it wasn't picked up. But then Shelley was okay with that, because, as she told TV Tales: Charlie's Angels in 2002, doing Charlie's Angels for a year was already plenty for her.

Shelley at the at the Beverly Wilshire Hotel
in Beverly Hills, California, Feb 1980

Charlie Bath And After Bath

Shelley in a promo pic
for Charlie perfume and cosmetics, 1978

Shelley was The Charlie Girl from 1976 to 1982; and she appeared on countless ads and promotional items for the Revlon brand. She catapulted the brand (as well as herself) to iconic status. Shelley's gorgeous, sexy and young (not to mention confident and independent) image was an inspiration to many women worldwide. In 1978, she appeared in a newspaper ad for Charlie that had the tagline "Take A Bath With The Gorgeous Sexy Young Fragrance of Charlie by Revlon." It was an ad promoting Charlie's "for the bath" product line as well as "after bath" product line. "For the bath," there was Charlie Bath Soap, Charlie Body Silk, Charlie Dusting Powder, and Charlie Cologne. For "after bath," there was Charlie Cologne, Charlie Cologne Concentrate, and Charlie Spray Cologne (in various sizes). And Shelley was absolutely gorgeous in the ad.

Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1978

a closeup of Shelley from a promo pic
for Charlie perfume and cosmetics, 1978

Required Angel Diets

Shelley at a Charlie's Angels
cocktail party, June 1979

Charlie's Angels was a phenomenally successful TV series; and its popularity spanned the entire world. The landmark TV series began with Kate Jackson, Farrah Fawcett and Jaclyn Smith, as the Angels. Cheryl Ladd, Shelley Hack and Tanya Roberts played Angels in later seasons. The series ran from 1976 to 1981; and everything about the six Angels was written about... their family lives, the men they dated, their fashion choices, their beauty secrets, as well as their diet and exercise regimens. In 1981, the Spanish-language magazine TV Semana divulged the diet secrets all the Angels were forced to follow during their Angels days. Don't know if its true or not, but its a fun read. The writeup translates as follows:

By contract, they were required to follow
these never-before-revealed diets.
THE SECRET DIETS REQUIRED OF "THE ANGELS"

The famous series has stopped filming as of this month.
And now the beauty obligation required of the girls is revealed.

It's not easy being an Angel. No one disputes that. Aside from having a great body, having smooth skin, being sexy, slender and beautiful... being a Charlie's Angel requires following a strict diet regimen.

And that's what the six lovely Angels from the TV series did as the seasons progressed. Initially, there was Kate Jackson, Farrah Fawcett, and the ever-faithful Jaclyn Smith. Later, Tanya Roberts and Shelley Hack, succeeded sweet Sabrina (Kate Jackson's character), and Cheryl Ladd replaced early 1980s superstar, Farrah Fawcett. A strict diet regimen was required of them by contract and was key to being cast in the series. The diet wasn't difficult, but it required a consistent amount of willpower. For example, Cheryl was strictly forbidden from eating chocolate. This habit, which stems from her adolescence, gave her a plump figure, quite different from her current one. Jaclyn, on the other hand, claimed her legs were too thin for her liking and was very self-conscious about them. But the series producers thought she was being overly self-critical and told her to just maintain her figure without going to extremes. "When you have to maintain your figure," said Jaclyn, "you have to be very demanding of yourself. You need to be enthusiastic and to never get discouraged."

A writeup about Charlie's six gorgeous Angels
from the Spanish-language mag TV Semana,
April 1981

The rules of the "Charlie's Angels" diet are not difficult to follow. First, you must eat slowly and deliberately, giving your brain time to register the impulses of your ingestion. Second, the diet must be accompanied by regular exercise. Slim Shelley, for example, runs 5 kilometers every day of the week and also jumps rope for 30 minutes a day. Jaclyn, for her part, does ballet daily, which, in addition to burning calories, shapes her figure. The basic foods for following this diet are cooked vegetables, minimal beef, chicken, lamb, and seafood. Surprisingly, fruit salad is allowed in this diet, but without sugar, of course. "The diet should never be radical or rapid," explains the specialist who treats them, "because if you stop for even one day, your metabolism becomes unbalanced again, and you have to start over. You have to create a meal plan - like Scarsdale's, for example - chew well and slowly, drink diet soda, and forget about candy and sugar."

"You have to avoid pills and exercise daily with as much energy as possible. The most important thing in any diet is willpower and perseverance. You have to learn how to eat and know how to eat. After you overcome that stage, you can maintain yourself." Cheryl says that before starting this diet, she couldn't abstain from eating anything at any time. "Once you set a course of action, you get used to it, and seeing the results encourages you more and more." This is how Tanya, Shelley, Cheryl, Jaclyn, and their predecessors became "Charlie's Angels." It's not easy, but it's not difficult either. The best ingredient for a solid diet is perseverance.

the English translation of the picture captions
on the writeup about Charlie's six gorgeous Angels
from the Spanish-language mag TV Semana,
April 1981

The writeup even included the diet Farrah Fawcett was supposedly on at the time. It translates as follows:

Farrah: The Most Demanding, Crazy, and Expensive Diet

Monday
Breakfast: a glass of dry champagne, 6 grapes, and a small apple
Lunch: a salad of avocado, slices of grapes, and a hard-boiled egg
Mid-afternoon: two slices of toast, a sugar-free rosemary jam
Evening: 2 tablespoons of black caviar, 3 small cookies, and a glass of milk

Tuesday
Breakfast: a glass of milk, a ham omelet
Lunch: shrimp with natural yogurt, oysters with lemon, a tomato
Mid-afternoon: a slice of cheesecake, an avocado
Evening: a glass of dry champagne, two celery stalks, a carrot

Wednesday
turtle soup all day

Thursday
Breakfast: orange juice, 2 scrambled eggs, a chocolate bar
Lunch: mineral water, half a shrimp with lemon, an apple
Mid-afternoon: coffee with cream
Evening: a cardoon cutlet, apple puree, 6 cherries

Friday
Milk, yogurt, and jasmine milk all day

Saturday and Sunday
Anything you can think of

The New Denim Look 2

a closeup of Shelley from a pic featured
on the cover of Malina's New Denim Look
Instruction Leaflet no. 112, 1972

Shelley appeared on many leaflets, booklets and brochures for various fashion companies during her tenure as Supermodel in the 1970s. One of them was for the Malina's New Denim Look leaflets. The leaflets promoted the Malina Denim Look yarn line (which was an acrylic and polyester blend) in dark, worn and faded blends to go with denim... by recommending 5 coordinates to crochet (instruction leaflet no. 111) and 5 accessories to crochet (instruction leaflet no. 112). Shelley appeared on the cover of both leaflets. On instruction leaflet no. 112, she wore the tie-dyed shawl. It was a denim-colored shawl in multiple hues and with fringed edges. She wore it over a red turtleneck top and light-wash denim jeans outfit. And Shelley looked ruggedly chic.

a pic of Shelley featured
on the cover of Malina's New Denim Look
Instruction Leaflet no. 112, 1972

Saturday, June 14, 2025

Beautiful Bride

closeups of Shelley
from a couple of print ads
for Balene, 1973

Shelley appeared many ads during her modeling days. One of them was for Balene. Balene promoted the sale of bridal gowns (as well as bridesmaid, flower girl, and mother of the bride dresses), suits and other bridal needs - designed and made by others - through advertising, booklets and display media. Bridal gowns by Chistos, Frank Rizzo, George Maurer as well as Fink were featured in their advertisements and promo items. Accessory designers were featured in them as well. In 1973, Shelley appeared in a couple of ads for Balene... both of which appeared in the February/March issue of Modern Bride. In one ad, she wore the bridal gown "Bouquet" by Christos with a veil by Jean Pulver. In another, she wore the bridal gown "Pandora" by Frank Rizzo with a headpiece by Lee Herman. In both ads, Shelley made one beautiful bride indeed.

Shelley in a print ad
for Balene, 1973

Shelley in a print ad
for Balene, 1973

A Pleasant Watch

Shelley with Stephanie Faracy,
Brooke Adams, and Sela Ward
in a promo pic for Bridesmaids, 1989

In 1989, Shelley along with Sela Ward, Brooke Adams and Stephanie Faracy starred in the telefilm Bridesmaids. It was about a group of friends who were reunited after a number of years at another friend's wedding. Because their bride-friend was so busy with wedding preparations, the four were left to catch up and discover new things about each other. The film wasn't just about the many things that binds friends together such as humorous anecdotes, common experiences, and secrets; but it also explored the varied and changing roles women were coming to terms with at the time. The film is light and is a delight to watch. The main cast had great rapport and worked very well well together. The supporting cast was great as well. It was first aired on February 21, 1989; and the telefilm  later became a staple on cable TV in the 1990s - as it was aired frequently at the time. It has been released in VHS format in the US and other parts of the world. It's a very pleasant watch and is highly recommended.

Shelley with Stephanie Faracy,
Sela Ward, and Brooke Adams
in a promo pic for Bridesmaids, 1989

Simplicity April 1972 B

Shelley in an outtake from a pic set
used in a spread on Simplicity catalog,
April 1972

Shelley appeared in many sewing catalogs during her tenure as a Supermodel. In April of 1972, she appeared on the pages of Simplicity catalog. In the spread that featured Junior Miss Dresses (very together dresses with the look of tomorrow), she wore pattern no. 9861. It was a pattern for a misses' mini-dress with a high round neckline, a front yoke, a back zipper, and set-in sleeves. Version 1 had a contrasting collar, front tucks, and long sleeves gathered with elastic casings. Version 2 was collarless, had front pleats, had cap type sleeves, and had a self-tie belt with tie-ends stitched to the front. Shelley wore version 1... which was in printed fabric with a contrasting collar. Matching hose and platform sandals finished her look. A fun brooch in the shape of a star accessorized her look. And Shelley looked young, very together and fashion forward.

Shelley in a spread
for Simplicity catalog, April 1972

Year As An Angel

Shelley at the at the Beverly Wilshire Hotel
in Beverly Hills, California, Feb 1980

In February of 1980, it was reported that during the Charlie's Angels Valentine's Day Party at the Beverly Wilshire Hotel in Beverly Hills, California, cards were handed out to Jaclyn Smith, Cheryl Ladd and David Doyle, inviting them to the fifth season of the TV series. And it was also reported that Shelley didn't get one; and the news quickly spread.

Shelley at the at the Beverly Wilshire Hotel
in Beverly Hills, California, Feb 1980

But the truth is Shelley wasn't fired. She signed a one-year contract with the show which had a three or five-year option. According to Glamour magazine in May of 1980, "Shelley isn't being fired", the producers of the show said, "Actually, Shelley must decide whether she wants to continue with the show." It was probably why she didn't get one. But then according that same Glamour article, Shelley said, "I'm not sure whether my option is being picked up for the next season." Well, as everyone knows, it wasn't picked up. But then Shelley was okay with that, because, as she told TV Tales: Charlie's Angels in 2002, doing Charlie's Angels for a year was already plenty for her.

Shelley at the at the Beverly Wilshire Hotel
in Beverly Hills, California, Feb 1980

Charlie Poster 3

a closeup of Shelley from a poster
for Charlie perfume and cosmetics, 1981

Shelley was THE quintessential Charlie Girl. She was THE Charlie Girl from 1976 to 1982; and she catapulted the brand (as well as herself) to iconic status. Shelley's gorgeous, sexy and young (not to mention confident and independent) image was an inspiration to many women worldwide. She appeared in countless ads and promotional items for the brand. In 1981, posters promoting Charlie perfume and cosmetics were released in the UK. The three-poster set all featured Shelley enjoying the summer season that year. One had her walking along the beach. One had her windsurfing. And another had her sailing. And in all three posters, Shelley was wearing Charlie's latest colors from their new cosmetics kit called Sunshsades. The kit contained Extra Shine Lipstick, Nail Gleamer, Real Live Blusher and two shades of Fresh Eye Shadow. The kit was available in 3 different "colorways," two for summer days and one for summer nights. And Shelley was absolutely summer gorgeous and summer glamorous in all the posters.

Shelley in a poster
for Charlie perfume and cosmetics, 1981

Newest Superstar Angel

a closeup of Shelley
from a 1979 promo pic

Shelley joined the cast of Charlie's Angels in 1979, taking over the slot left empty by Kate Jackson. She was already world-famous by then... as THE Charlie Girl, Revlon's IT girl and the glamorous version of the newly liberated woman of the 1970s. "I had done a lot of press before. There was so much to do then, so you just deal with it," she told one reporter after her much publicized casting. But the Supermodel wasn't aware that she was entering a totally different space, rock star space. "I couldn't believe it. What was I doing in the evening news," Shelley exclaimed at the time. "Yesterday, I was a schnook, and today I can't get across the street," she added. When she arrived in St. Thomas at the Caribbean, where her first Charlie's Angels episode was going to be shot, she was greeted by the paparazzi. "When I got off the plane, there were maybe eight million paparazzi. I looked around for Sophia Loren. It was for me. I couldn't believe it," she said astonished by the amount of attention her Angel casting was getting. "I had press people crawling in my windows," she told E! in 2002. Shelley had jumped to Hollywood superstardom overnight.

Shelley in a promo pic from 1979

The New Denim Look 1

a closeup of Shelley from a pic featured
on the cover of Malina's New Denim Look
Instruction Leaflet no. 112, 1972

Shelley appeared on many leaflets, booklets and brochures for various fashion companies during her tenure as Supermodel in the 1970s. One of them was for the Malina's New Denim Look leaflets. The leaflets promoted the Malina Denim Look yarn line (which was an acrylic and polyester blend) in dark, worn and faded blends to go with denim... by recommending 5 coordinates to crochet (instruction leaflet no. 111) and 5 accessories to crochet (instruction leaflet no. 112). Shelley appeared on the cover of both leaflets. On instruction leaflet no. 112, she wore the ripple hat, scarf & mittens set. She wore them with a light-wash denim jacket over a dark-wash denim jeans outfit. And Shelley looked ruggedly chic.

a pic of Shelley featured
on the cover of Malina's New Denim Look
Instruction Leaflet no. 112, 1972

Monday, June 9, 2025

Pull Yourself Together 2

a closeup of Shelley from a standee poster
for Sears department store, 1970s

Shelley appeared in many catalogs and promo items for various department store chains during her tenure as Supermodel. Department stores were very popular in the late-20th century and were scattered throughout the US. Everything from homeware to toys were sold in these department stores... as well as garments and the latest fashion pieces. Mail-order catalogs, brochures, booklets, pamphlets, standee posters... as well as print and TV ads were used to promote these department store. Shelley appeared on a standee poster for the Sears department store in the mid-1970s which had the tagline "Pull Yourself Together at Sears." It featured fashionable, easy-care outfits in the newest colors, in polyester double knit. Shelley wore a long-sleeved, rib knit, turtleneck top/sweater with a pair of check-print pants that had flared legs. She wore a long-sleeved polo shirt over her sweater and finished her outfit with a pair of heeled loafers. And Shelley looked stylish, modern and well put together. (For more, check out: Pull Yourself Together 1)

Shelley in a standee poster
for Sears department store, 1970s

Doctors in a Small-Town Hospital

a closeup of Shelley from a promo pic
for Cutter to Houston, 1983

Cutter to Houston was a short-lived TV series that began airing in the fall of 1983. It starred Shelley Hack, Jim Metzler, and Alec Baldwin as young doctors recruited to run a small hospital in the fictional rural town of Cutter, Texas. Although it received mixed reviews, it had great promise; plus, the cast had an easy rapport and had enough talent to carry an hour-long drama. Prior to the series, former Charlie's Angel Shelley Hack had already proven that she had acting chops, having received great reviews for her work on stage as well as on the big and small screens. Jim Metzler had a Golden Globe Award nomination under his belt for his supporting role in the 1982 feature film Tex. Alec Baldwin had come from his 1980-1982 stint in the NBC daytime soap opera The Doctors. Cutter to Houston, which was aired Saturday nights, had a difficult time finding an audience. Aside from a bad time slot, it seemed to have lost network confidence early on... "sleeper hits" were still unheard of at the time. It was first aired on October 1, 1983; and after 4 original episodes, it was announced cancelled by October 29, 1983. Replays and three more original episodes were aired until December 31, 1983. There were two more completed episodes; but they weren't aired during the show's initial 1983 run.

a newspaper promo ad
for Cutter to Houston, 1983

Simplicity April 1972 A

Shelley in an outtake from a pic set
used in a spread on Simplicity catalog,
April 1972

Shelley appeared in many sewing catalogs during her tenure as a Supermodel. In April of 1972, she appeared on the pages of Simplicity catalog. In the spread that featured Housedresses, Lingerie, and Robes (a.m. casuals, pretty sleepwear, robes for the family), she wore pattern no. 9471. It was a pattern for a misses' dress in two lengths. Both dresses had an elastic casing in the low, round neckline and had raglan sleeves. The mini-length dress featured long sleeves of coordinated or contrasting fabric that were gathered with elastic casings forming self-ruffles. The ankle-length dress featured elastic casing at the midriff, short sleeves gathered with elastic casings and a ribbon tie belt. Shelley wore the ankle-length dress (in a madras fabric) with the soft shoulders and puffy sleeves. A matching ribbon belt, a choker and a pair of pumps finished her look. Shelley looked young, casual and oh-so-pretty.

Shelley in a spread
for Simplicity catalog, April 1972

TV Prevue 1979

Shelley on the cover of TV Prevue,
December 1979

Shelley was a certified Supermodel by the mid-1970s. She was known as THE Charlie Girl, Revlon's superstar model and "it" girl - loved and admired all over the world. In 1979, after speaking to her agent who said, "It's a terrific show - you really should think about testing," she auditioned for the role of Tiffany Welles in Charlie's Angels. As part of her audition, she was subject to a personality test. Shelley recalled, "The first question was, 'What is your name?'" She said, "You know my name." They said, "Just answer the question, Shelley." And she got excited and said, "Is this a really personality test? I've always wanted to do a personality test." Then she said, "Oh, dammit, I didn't rehearse my personality this morning." The test seemed to have worked in her favor. Shelley eventually won the part and become Charlie's 5th Angel.

a writeup about Shelley
from TV Prevue, December 1979

Upon the announcement of her Angels casting, Shelley's life suddenly went into overdrive. "Gee, I hardly have time to breathe or eat," she said after her first two weeks as Charlie's latest cherub. As THE Charlie Girl, she was used to being recognized on the street and sometimes even being followed around. But becoming an Angel was completely different. She had stepped into a different space, the rock star space. "I was totally unprepared for the press 'bonanza' which followed," she said on Jane Pauley's show Time and Again in 2000. "I was surprised by the amount of attention," she said. She suddenly found herself caught in the worldwide frenzy known as Charlie's Angels. "I had press people crawling in my windows," she told E! in 2002.

Shelley in a promo pic
for Charlie's Angels, 1979

Charlie Poster 2

a closeup of Shelley from a poster
for Charlie perfume and cosmetics, 1981

Shelley was THE quintessential Charlie Girl. She was THE Charlie Girl from 1976 to 1982; and she catapulted the brand (as well as herself) to iconic status. Shelley's gorgeous, sexy and young (not to mention confident and independent) image was an inspiration to many women worldwide. She appeared in countless ads and promotional items for the brand. In 1981, posters promoting Charlie perfume and cosmetics were released in the UK. The three-poster set all featured Shelley enjoying the summer season that year. One had her walking along the beach. One had her windsurfing. And another had her sailing. And in all three posters, Shelley was wearing Charlie's latest colors from their new cosmetics kit called Sunshsades. The kit contained Extra Shine Lipstick, Nail Gleamer, Real Live Blusher and two shades of Fresh Eye Shadow. The kit was available in 3 different "colorways," two for summer days and one for summer nights. And Shelley was absolutely summer gorgeous and summer glamorous in all the posters.

Shelley in a poster
for Charlie perfume and cosmetics, 1981

Jackie and Mike

Shelley with Tom Mason in a promo pic
for their TV series Jack and Mike, 1986

Shelley's third foray into series TV was Jack and Mike in 1986. Executive producer David Gerber believed so much in Shelley that he wanted to give her her own TV series. It was initially called Jackie O'Shea, with Shelley in the title role; and Tom Mason was offered the role of Jackie's husband. After lots of talks with Gerber, Mason finally accepted; and it was retitled Our Kind of Town. When it aired, it was again retitled Jack and Mike... alluding to the names of the main characters Jackie Shea and her husband Mike Brennan. The pilot episode was originally aired in September 16, 1986 right after the hit TV series Moonlighting; and debuted to decent ratings. It also received decent reviews, with a few scathing writeups here and there. The series looked like it was in for a long run when it was suddenly canceled to the disappointment of fans. Let's hope the entire series is finally streamed.

Shelley with Tom Mason in a promo pic
for their TV series Jack and Mike, 1986

Young and Hip

a closeup of Shelley
from a 1971 ad for Kotex

Shelley appeared in many ads during her tenure as a Supermodel, one of her earliest was for Kotex. Kotex is a brand of menstrual hygiene products which includes pads, tampons, and pantiliners. The brand is known for its focus on comfort and protection, as well as its variety of options. Catering to different needs and preferences, the products range from ultra-thin to maxi pads... from regular to overnight options. In 1971, Shelley appeared in an ad for Kotex which promoted "Kotex napkins with deep-downy Soft-Impressions." In the ad, Shelley was dressed in the hippie style, the newest look for young misses at the time. She wore a crop top over a pair of blue jeans. She finished her look with a pair of belts (one plain, one studded) and a pair of native American style fringed moccasin shoes. She accessorized her look with a scarf tied around her head and with beaded bracelets. And Shelley looked young, hip and 1970s chic. (For more, check out: 1967 Ad)

Shelley in a 1971 ad for Kotex

Monday, June 2, 2025

Pull Yourself Together 1

a closeup of Shelley from a standee poster
for Sears department store, 1970s

Shelley appeared in many catalogs and promo items for various department store chains during her tenure as Supermodel. Department stores were very popular in the late-20th century and were scattered throughout the US. Everything from homeware to toys were sold in these department stores... as well as garments and the latest fashion pieces. Mail-order catalogs, brochures, booklets, pamphlets, standee posters... as well as print and TV ads were used to promote these department store. Shelley appeared on a standee poster for the Sears department store in the mid-1970s which had the tagline "Pull Yourself Together at Sears." It featured fashionable, easy-care outfits in the newest colors, in polyester double knit. Shelley wore a long-sleeved, rib knit, turtleneck top/sweater with a pair of check-print pants that had flared legs. She wore a long-sleeved polo shirt over her sweater and finished her outfit with a pair of heeled loafers. And Shelley looked stylish, modern and well put together.

Shelley in a standee poster
for Sears department store, 1970s