Saturday, July 26, 2025

Young, Chic and Contemporary

a closeup of Shelley
from the package cover
of Simplicity Pattern 9274, 1971

Shelley appeared on many Simplicity pattern catalogs, brochures and packaging during the 1960s and 1970s. The Simplicity Pattern Company is the leading manufacturer of sewing patterns and sewing pattern guides which are distributed throughout the world. They have been manufacturing sewing patterns since 1927 and have allowed fashionistas on a budget and sewing aficionados to create clothes in a reliable manner. In 1971, Shelley appeared on the package cover for Simplicity Pattern 9274. It was a pattern for a misses' dress in two lengths (below-the knee and floor-length) or a tunic. The dress or tunic had a back zipper, a high round neckline, and set-in sleeves. The below-the-knee dress and the tunic had short sleeves, contrasting patch pockets, yoke sections and a belt. The floor-length dress had long sleeves, button trim and a purchased belt. Both dresses had braid trim and slit openings at lower end of side seams. Shelley wore the below-the knee dress and finished it with matching heeled sandals. She accessorized her look with a fun choker, various rings and bracelets, and a bob wig with bangs. And Shelley looked young, chic and contemporary.

Shelley on the package cover
of Simplicity Pattern 9274, 1971