Saturday, July 19, 2025

Charlie 6-Pack

Shelley as THE sporty Charlie Girl in promo pics
for Charlie perfume and cosmetics, 1979

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1979, an artwork Shelley as THE sporty Charlie Girl appeared in a Charlie newspaper ad called "Have a Charlie Summer: Looking Good... Feeling Great." It was a promo for The Charlie Fragrance 6-Pack which was made up of six wonderfully packable Charlie things: two bars of Charlie Fragrant Body Silk Soap, a container Charlie Body Silk Foam Bath, a container of Charlie Body Silk, a bottle of Charlie Cologne, and a bottle of Charlie Concentrated Perfume Spray. It was available for only $6.00 with any $5.00 purchase from the Charlie Collection. It was also a promo for a Parks-Belk's raffle where the giveaways were a hundred dollars worth of top-quality tennis equipment... which included a tennis bag, racquet, balls, shoes, socks, wristbands and hats. And Shelley as THE sporty Charlie Girl was the perfect image for the promo.

an artwork of Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1979