Sunday, August 24, 2025

Urban and Western

a closeup of Shelley from a fashion pic
used in a spread on the Sears
Fall and Winter 1970 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Sears was an American chain of department stores founded in 1892. Aside from the big-book catalogs, they came out with tabloid-sized catalogs that featured items on sale. In 1970, Shelley appeared on the pages of the Sears Fall and Winter 1970 catalog.

Shelley in a spread for the Sears
Fall and Winter 1970 catalog

She appeared in the spread which featured denim pants and the tops that went with them. In the spread called "Corral them here... Western-Classic Jeans," she wore an urban denim look with a western flair. She wore the Flare-Leg Jeans (made from cotton denim, and having two front pockets, front zipper closing, and flared legs) with The Shirt (made from a white-on white scroll-printed fabric, and having a pointed collar, 3-button cuffs, and a square-cut bottom). A pair of loafers finished her look. With her hair tied back with a bow, Shelley looked urban and western, fresh and modern.

Shelley in a fashion pic
used in a spread on the Sears
Fall and Winter 1970 catalog