Be Beautiful... Be Well

Shelley in a promo pics

for Charlie perfume and cosmetics, 1979

Shelley was THE quintessential Charlie Girl. She catapulted herself as well as the brand to worldwide recognition and success. There were others before her, but it was Shelley that captured the imagination of many worldwide. A few months after she began endorsing the brand, it became the no. 1 scent in the entire world. Charlie Girl Shelley was gorgeous, sexy, young as well as vibrant and confident. She was an inspiration to many worldwide and appeared in numerous Charlie ads in different languages.

Shelley in a 1979 French-language

Charlie perfume and cosmetics ad

In 1979, Shelley appeared in a French-language Charlie ad promoting the brand's perfume and cosmetics line. The text on the ad translates as follows:

Be Beautiful... Be Well

Be beautiful, Be well.

Adopt the Charlie 1979 lifestyle.

All day long, Charlie eau de toilette.

For the sporty woman, cologne.

In the evening, it's time for Charlie perfume.

Charlie, the charming,sensual fragrance from Revlon.