Saturday, November 29, 2025

Show-Case by Charlie

Shelley in promo pics
for Charlie perfume, 1976 and 1977

Shelley first became famous in the 1970s as THE Charlie Girl. In 1976, she was hand-picked to represent the Revlon Charlie brand, as she was the embodiment the brand's ideal – gorgeous, sexy and young. Makeup artist Rick Gillette recalls, "Shelley Hack was really the perfect girl for Charlie." In 1977, she appeared in a newspaper ad for Charlie called "Charlie's Show-Case." It was a promo that offered the Charlie's Show-Case, a fashionable mirrored boutique box/case that contained 3 shades of Charlie's dazzling eye shadows, Charlie's crème blush, Charlie's frosted lip gloss, Charlie's Fresh New Makeup, and 3/4 oz. of Charlie's purse perfume. It was available for just $6 with any $5 or more purchase from the Charlie Collection by Revlon. Now wasn't that a great Charlie purchase.

Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1977