Saturday, August 29, 2026

6-Pack Dividend

Shelley in a promo pic for Charlie
perfume and cosmetics, 1979

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1979, Shelley appeared in a Charlie newspaper ad promoting "The Charlie Fragrance 6-Pack." The Charlie dividend was made up of six wonderfully packable Charlie things: two bars of Charlie Fragrant Body Silk Soap, a container Charlie Body Silk Foam Bath, a container of Charlie Body Silk, a bottle of Charlie Cologne, and a bottle of Charlie Concentrated Perfume Spray. It was available for only $6.00 with any $5.00 purchase from the Charlie Collection. Customers were also urged to try Charlie Super Cleansing Bar, Charlie Superior Cleansing Lotion, Charlie Skin Conditioning Tonic (dry skin), Charlie Skin Balancing Tonic (oily skin) and Charlie More Moisture... all available at any Charlie counter. Likewise, customers were encouraged to register (for free at any Charlie or Chaz counter) to win a Tomos two-speed automatic motorcycle. And Shelley was Charlie gorgeous, as always.

Shelley in a newspaper ad for Charlie
perfume and cosmetics, 1979