Saturday, December 5, 2015

Let's Dance with Charlie

a closeup of Shelley from the 1979 "Let's dance" Charlie Perfume ad

Shelley was THE Charlie Girl from the late-1970s to the early-1980s; and it was during her tenure that the brand rose to iconic status. Shelley's Charlie Girl persona boosted the sales of Charlie to dizzying heights because everyone wanted to be as vibrant and as confident and as beautiful as she was in the commercials. Her image catapulted Charlie and turned it into one of the best-selling brands in the world EVER; and in turn, the brand catapulted her to Supermodel status in the modeling business. 1979, the year she became a Charlie's Angel, was the year when some of the most glamorous Charlie ads came out. One of them was the "Let's dance" Charlie ad where Shelley was photographed striding her long-legged stride in a fabulous disco outfit, complete with metallic belt and strappy high-heeled sandals, wind-blown curly locks and that effervescent smile. Fab-u-lous!

Shelley in the 1979 "Let's dance" Charlie Perfume ad