Shelley in a newspaper ad for Charlie perfume and cosmetics
Shelley had the longest tenure as THE Charlie Girl, from 1976 to 1982. When she began endorsing the brand, it catapulted to number one in the world, making it - as well as herself - icons of the era. By 1980, Shelley and Charlie became synonymous. Her face appeared on many ads including a 1980 newspaper promo ad which, for a 5.00 purchase from the Charlie collection, gave buyers a huge discount on a fabulous cosmetic bag.