Sunday, January 22, 2017

THE Charlie Girl

Shelley in an ad spread for Charlie Perfume, 1977

Shelley was THE Charlie Girl from 1976 to 1982 and was the one responsible for catapulting the brand (and, in turn, herself) to iconic status. In 1977, Charlie came up with a new way to apply the fragrance. The "Touch Tip" allowed users to apply the fragrance by rolling it onto the skin. It left no drop of Charlie to waste and came in a small spill-proof cylinder that easily fit any handbag. So fans could get  touch of Charlie anywhere, anytime.

a closeup of Shelley from the ad