Sunday, January 29, 2017

The World Belongs To Charlie

Shelley in an ad spread for Charlie Perfume, 1978

Shelley was THE Charlie Girl from 1976 to 1982 and was the one responsible for catapulting the brand (and, in turn, herself as well) to iconic status. By 1978, Charlie was the best selling brand of its genre in the world. So much so that the tagline "Now the world belongs to Charlie" was added in the print ad and Shelley was filmed and photographed striding her famous stride all over the world. Shelley had become a Superstar Model, a  Supermodel.

a closeup of Shelley from the ad